Many companies are asking themselves whether or not to launch their presence online. What are the cost-benefit factors? Is it the right decision to make? How many leads/sales/views will it bring in?
Once the decision has been made and the online marketing strategy created, think about some of these tips when presenting online:

Two Way Game: With [...]

In a world where politicians are accused of being disconnected with the population, the importance of telling a story that touches the emotion of the public. Storytelling is a crucial for a campaign to take off and gain support. Nicco Mele from the Howard Dean Campaign and great community building site Echo Ditto describes it [...]

Add SOCIAL MEDIA to the extensive list of services that Public Relations and strategic communication companies offer or should be offering in todays information age. Slowly, although nothing is slow in the online world, companies are starting to learn the potential and opportunities of social media. PR companies are starting to remodel their approach and [...]

Is the marketing world up to date with the new type of market? The new Generation Virtual is not defined by location, age, sex but rather by its preference for online digital media usage. Gartner released a new report looking at this new marketing strategy entitled, “How to Determine Levels of Engagement for Generation Virtual.” It is interesting [...]