For any skeptics out there here are some facts and figures that prove the power of online campaigning and fundraising. It is also an example of how to become the President of the United States of America.
The Obama campaign managed:

Half a billion dollars online in its 21-month campaign
3 million donors made a total of 6.5 [...]

An article in the Malaysian Insider shows the power and influence of online campaigning, social networking and social media. This example takes place in Malaysia, where the use of online resources bypasses traditional media in order to get a message across. The Malaysian Insider - December 27th.
“According to National University of Singapore new media academic [...]

Utilizing CRM systems to improve the campaign, and help the message strategy

It’s certainly not a new concept to realise that the Internet provides a unique channel to communicate with your audience, through a variety of ways. Politicians use it to spread their message and bypass the traditional media. Others use it as a tool to expose their opposition. It is a cheap, easy, convenient way of [...]