A brief observation1 of the online internet campaigns for the top Israeli political parties one month before the 10 February general elections reveals some interesting analysis.
With a large population using broadband internet, all parties realise the importance of a good website to spread their campaign message. Most, if not all, of the sites include what [...]

If you are interested in stats, figures and graphs related to the social media world check out the research study by Universal McCann, Next thing now, Wave 3, Power to the people social media tracker.
80 page pdf: http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf

Is the marketing world up to date with the new type of market? The new Generation Virtual is not defined by location, age, sex but rather by its preference for online digital media usage. Gartner released a new report looking at this new marketing strategy entitled, “How to Determine Levels of Engagement for Generation Virtual.” It is interesting [...]