An LA Times blog piece, puts together a modern day Internet, Web 2.0 social marketing sentence.
“Obama’s campaign put together the most plugged-in presidential run of any candidate in history. He Twittered his heart out; he was LinkedIn; it was Eventful. And then election day rolled around, and the flame began to Flickr.”
The question is how [...]

Is the marketing world up to date with the new type of market? The new Generation Virtual is not defined by location, age, sex but rather by its preference for online digital media usage. Gartner released a new report looking at this new marketing strategy entitled, “How to Determine Levels of Engagement for Generation Virtual.” It is interesting [...]

An interesting Bnet article looks at the importance of design and look of campaign sites using the Obama, McCain example. The importance of how users view and read sites are valuable information for designers to understand how to proceed with design and this knowledge helps campaigners target users with the important features.

Try the Squint Test [...]

The New York Times noticed it, so did Ynetnews and leading up to the February 2009 general elections it looks like Netanyahu is not only leading the polls, he is leading the technology front as well. His site, as the articles suggest, is uncanny in comparison to Barack Obama and includes all the online community [...]