It is always a good reminder make lists and remind yourself what you doing and how to go about doing it. Here is a recent list regarding online campaigning and using the internet to enhance a campaign:
Be first
Stop static, keep things dynamic
Authentic voice
Speak the truth, only the truth and nothing but the truth
Build, build [...]

Utilizing CRM systems to improve the campaign, and help the message strategy

“Politicians’ growing awareness of the power of social networks and internet tools will transform the business of politics in the same way that the realization that the earth is round transformed the maritime industry” TechPresident Founder Andrew Rasiej
from a Wired Blog Article on discussions Post-Obama Internet campaign.

It’s certainly not a new concept to realise that the Internet provides a unique channel to communicate with your audience, through a variety of ways. Politicians use it to spread their message and bypass the traditional media. Others use it as a tool to expose their opposition. It is a cheap, easy, convenient way of [...]