For any skeptics out there here are some facts and figures that prove the power of online campaigning and fundraising. It is also an example of how to become the President of the United States of America.
The Obama campaign managed:

Half a billion dollars online in its 21-month campaign
3 million donors made a total of 6.5 [...]

An article in the Malaysian Insider shows the power and influence of online campaigning, social networking and social media. This example takes place in Malaysia, where the use of online resources bypasses traditional media in order to get a message across. The Malaysian Insider - December 27th.
“According to National University of Singapore new media academic [...]

Erick Erickson from Red State posted an interesting piece on what US Replicans should do to implement a successful technology platform to rebuild the party
Here are the points he elaborates on:
I. Conservatives who need technology help do not know who to ask
II. Many of the people identifying the technology problems on the right are offering [...]

In a world where politicians are accused of being disconnected with the population, the importance of telling a story that touches the emotion of the public. Storytelling is a crucial for a campaign to take off and gain support. Nicco Mele from the Howard Dean Campaign and great community building site Echo Ditto describes it [...]