For any skeptics out there here are some facts and figures that prove the power of online campaigning and fundraising. It is also an example of how to become the President of the United States of America.
The Obama campaign managed:

Half a billion dollars online in its 21-month campaign
3 million donors made a total of 6.5 [...]

An article in the Malaysian Insider shows the power and influence of online campaigning, social networking and social media. This example takes place in Malaysia, where the use of online resources bypasses traditional media in order to get a message across. The Malaysian Insider - December 27th.
“According to National University of Singapore new media academic [...]

It seems to have taken along time, but finally one of the Israeli parties are coming to their senses by offering primary election voting to their members online. Habayit Hayehudi (The Jewish Home) will decide its list of candidates for the 18th Knesset which will be voted on in a General Election on 10 February [...]

An interesting Bnet article looks at the importance of design and look of campaign sites using the Obama, McCain example. The importance of how users view and read sites are valuable information for designers to understand how to proceed with design and this knowledge helps campaigners target users with the important features.

Try the Squint Test [...]