It’s certainly not a new concept to realise that the Internet provides a unique channel to communicate with your audience, through a variety of ways. Politicians use it to spread their message and bypass the traditional media. Others use it as a tool to expose their opposition. It is a cheap, easy, convenient way of [...]

An LA Times blog piece, puts together a modern day Internet, Web 2.0 social marketing sentence.
“Obama’s campaign put together the most plugged-in presidential run of any candidate in history. He Twittered his heart out; he was LinkedIn; it was Eventful. And then election day rolled around, and the flame began to Flickr.”
The question is how [...]

Is the marketing world up to date with the new type of market? The new Generation Virtual is not defined by location, age, sex but rather by its preference for online digital media usage. Gartner released a new report looking at this new marketing strategy entitled, “How to Determine Levels of Engagement for Generation Virtual.” It is interesting [...]

It did not take long for the Israeli political parties to learn from the successes of online campaigning in the US and they have started incorporating ideas and strategists into their general election campaign when ballots will be cast in February 2009.
“We intend to wage a massive campaign on the Internet, and we see the [...]