Some Tips for Online Marketing
Many companies are asking themselves whether or not to launch their presence online. What are the cost-benefit factors? Is it the right decision to make? How many leads/sales/views will it bring in?
Once the decision has been made and the online marketing strategy created, think about some of these tips when presenting online:
- Two Way Game: With Web 2.0 technology, users or consumers want to interact and respond. They are not interested in promotional jargon from the CEO. Consumers want to hear the company ongoings, product development updates and offer their support and feedback. It’s time for some interaction!
- Maximizing Feedback: If a good two way game is set up is in place, companies can utilize this to improve product development, even get users involved in the work usually assigned to developers. Why can’t users do quality checks, review product lists, offer additional feature advise or test usability? It’s time to maximize this potential.
- Offer Incentives for Users: The previous point is easier said than done, but a good incentive scheme could solve this. Offer cash rewards, free products, meetings with CEOs other creative ideas in order to give that user a sense of belonging and attachment to the company.
Although this post took a business approach, the same can be said for online political campaigning. Just substitute CEO with politician or company with non-profit and product with campaign message. Individuals or Organisations aim to mobilise their users, learn from them, give them what they want and empower them by allowing them to make decisions and see results of their work in a campaign.
