Online Fundraising: Half a billion dollars. It’s possible
For any skeptics out there here are some facts and figures that prove the power of online campaigning and fundraising. It is also an example of how to become the President of the United States of America.
The Obama campaign managed:
- Half a billion dollars online in its 21-month campaign
- 3 million donors made a total of 6.5 million donations online
- 6.5 million donations, 6 million were in increments of $100 or less
- Average online donation $80
- Email lists of over 13 million addresses
- 7,000 different emails sent to specific email lists
- 1 million signed up to text messaging program
- Supporters on average received five to 20 text messages per month
- 2 million profiles created on MyBo social network site
- 200,000 offline events held
- 400,000 blog post entries created
- Maintained a profile on 15 other social networks, gathering 5 million “friends”
Taken from Washington Post Article:
