PR Companies must adapt to offer social media services
Add SOCIAL MEDIA to the extensive list of services that Public Relations and strategic communication companies offer or should be offering in todays information age. Slowly, although nothing is slow in the online world, companies are starting to learn the potential and opportunities of social media. PR companies are starting to remodel their approach and work in order to offer their clients online exposure and awareness on the web.
Residential web experts are joining their skills to offer these specialised skills for the new media. Gone are the days of self promotional PR releases with fake client appraisals and esctatic CEO comments about a product. With the masses of content and interaction online, users and reviewers can simply see how the public perceives the product through ratings, reviews and comments. The lying days are over, its time to start listening.
