Importance of Storytelling in Online Campaigns
In a world where politicians are accused of being disconnected with the population, the importance of telling a story that touches the emotion of the public. Storytelling is a crucial for a campaign to take off and gain support. Nicco Mele from the Howard Dean Campaign and great community building site Echo Ditto describes it as two fold: Having a good story to tell and involving the community and supporters in a way that they can relate and participate in that story.
Obama hit the nail on the head.
