Best Message Strategy for an Online Campaign
Based on the assumption that the campaign has been launched and the online community is growing in numbers, what are the solutions on offer to handle this influx? An online campaign should get to a situation where thousands of users are looking for information on the site or trying to contact the campaign with queries, questions and comments.
This is when a good CRM (Customer Relationship Management) system should to step in. Different options that CRMs offer include a intelligence answering system and customised inquiry forms. Users ask a question and from the database of frequently asked questions an answer is provided. The follow up is offering the user questions related to their initial questions. Paypal has a virtual chat person offering answers to typed in questions, with the automated “person” apologizing for not being a human. Constant feedback in this system is important to include by asking users to rate the quality of the response in order to perfect the right answer.
Once the campaign proves successful many supporters will send requests to invite the candidate or organisation to events or to deliver presentations. A well customised CRM system can manage these requests by processing them into the system and sending them out to the relevant campaign staff in the right areas at the right times to see if they are able to accept and attend the event. Don’t negate the importance of face to face or live meetings. Campaigns must do there utmost to send representatives to the town hall meeting or the breakfast event. Do not rely soley on the internet and the online campaign system to succeed. It won’t work!
Good points!
An online campaign should be 100% trackable. You need a good online CRM to track what happens during the sales process in order to keep the tracking comprehensive.