Online Marketing Strategies for Generation V
Is the marketing world up to date with the new type of market? The new Generation Virtual is not defined by location, age, sex but rather by its preference for online digital media usage. Gartner released a new report looking at this new marketing strategy entitled, “How to Determine Levels of Engagement for Generation Virtual.” It is interesting and definitely worth the read. As part of online campaigning, understanding the behaviours of surfers and how they interact online can only improve how users and sites interact.
